Privacy Policy

Privacy Policy

This statement was updated May 22, 2018.

This Privacy Policy describes how the Indiana Office of Tourism Development collects and manages personal information and respects your privacy. This policy may be amended from time to time. We encourage visitors to and users of our sites to regularly review our Privacy Policy. Your continued use of the site following the posting of changes will mean you accept those changes.


Collection of Information

We collect and use information about you in several ways. We receive information directly from you when you send us email, share a photo, complete a form on our websites (such as a survey or a request for a brochure or a contest entry), sign up to receive email from us, or call us with questions. We collect information electronically when you browse our site.


There are two types of information we collect – anonymous and personal.


Anonymous Information

Anonymous information is information that cannot be used to identify you individually. We collect anonymous information automatically, using methods such as standard Internet logs and cookies.


Standard Internet Logs

We collect information for each request to our website in a log file. Each log entry includes the date and time of the request, your IP address, the content you requested, the type of browser you use, any URL your browser provides indicating a website that may have referred you to our site, as well as the results of the request (error diagnostic information).



“Cookies” are tiny text files stored by a user’s browser (e.g. Internet Explorer, Safari, Firefox, Chrome, etc.) to save information for use in subsequent interactions with the site. This information can be anything that is known to the website owner and may include but is not limited to any content you provide via a form on the site, content you view, the date and time that you view this content, items you add to your shopping cart, the products you purchase, or your location information. You are not required to accept any cookies to use our websites. We use third-party cookies (such as the Google Analytics cookies) to gain insights about the demographics and usage behavior of our visitors and to serve advertising to them across the Internet.


Personal Information

Personal information is information that can be used to identify you individually, such as your name, address, email address, or phone number. We collect personal information only when you explicitly give it to us, such as contest registrations, mail order publication requests, survey information, site registrations and consumer contact information. We do not collect the contact information received via direct e-mail communication unless requested or needed to complete a task. When specified by you, contact information will be used to notify you about updates to our website and for marketing purposes. If you do not want to receive email from us, please contact us at [email protected].


Data Processors We Use, Use of Collected Data, and Opting Out

We utilize products that collect, receive or use end-users’ personal data. Data is collected to allow us to provide our services, as well as for remarketing and behavioral targeting, advertising, analytics, and interaction with external social networks and platforms. Personal data is collected using the following services:



·       Google Analytics

This website uses Google Analytics to help analyze how visitors use this site. Google Analytics utilizes the data it collects to track and examine the use of our website, to prepare reports on its activities and share them with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. Data collected: Cookie and Usage Data. Google’s Privacy Policy | Opt Out

·       Google Analytics Demographics and Interest Reporting

We use the Demographics and Interest Reporting feature in Google Analytics to gain insights regarding the demographics and interests of our website visitors. Data collected: Cookie and Usage Data. Google’s Privacy Policy

·       Google AdWords conversion tracking
Google AdWords conversion tracking is an analytics service provided by Google, Inc. that connects data from the Google AdWords advertising network with actions performed on our website. Data collected: Cookie and Usage Data. Google’s Privacy Policy

·       Facebook Ads conversion tracking
Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on our website. Data collected: Cookie and Usage Data. Facebook’s Data Policy


Remarketing and Behavioral Targeting

We use the following third-party advertising vendors that use cookies to show you our ads across the Internet based on your past visits to our website properties or your previous web browsing behavior.


·       Google AdWords Remarketing

We use Google AdWords Remarketing to advertise across the Internet, in particular on the Google Display Network. AdWords Remarketing will display ads to you based on what parts of our websites you have viewed. Google utilizes cookies for this purpose. This allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. Data collected: Cookie and Usage Data. Google’s Privacy Policy | Opt Out

·       Facebook

We utilize advertising products offered by Facebook and its affiliates, potentially including Instagram, Oculus and WhatsApp, that collect, receive, or use end users’ personal data. Data collected: Cookie and Usage Data. Facebook’s Data Policy

·       Pandora

We use advertising products offered by Pandora Media Inc., a personalized Internet radio service. Data collected: Cookie and Usage Data. Pandora’s Privacy Policy

·       Spotify

We use advertising products offered by Spotify USA Inc which is an audio streaming service. Data collected: Cookie and Usage Data. Spotify’s Privacy Policy | Cookie Policy

You can generally opt-out of receiving personalized ads from third party advertisers who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out page on the DAA site.


You can opt out of personalized online ads from members of the Network Advertising Initiative by visiting the opt-out page of the NAI site.


You may also decline to receive interest-based ads through TrustE/TrustArc’s preferences manager (or if you are located in the European Union click here).


Email Marketing

We collect email addresses and other personally identifiable information to send transactional and marketing emails to our subscribers. We utilize MailChimp (Privacy Policy) and Delivra (Privacy Policy) to collect, receive, or use end users’ personal data for this purpose. To learn about how each email vendor collects and uses personal data, click on the privacy policy links provided.


Interaction with External Social Networks and Platforms

We use products offered by Chute to collect user-generated content across social mediums. Data collected: Image, Social Sharing, Cookie and Usage Data. Chute’s Privacy Policy


Information We Share


Anonymous Information

We may disclose statistical information to third parties in aggregate form without revealing any personal details about our users (for example, 60% of our site visitors live outside of Indiana).


Personal Information

We share personal information you voluntarily provide, including your email, with our reputable Indiana tourism partners for marketing purposes, and also with business partners that fulfill your requests for information, such as companies that mail our print brochures. If you do not want to receive email from our partners, please contact us at [email protected]. If you have provided postal contact information for the purpose of publication mailings, you may receive additional mailings from us and our partners about new products and services or upcoming events. If you do not wish to receive such mailings, please contact us at [email protected]. We may disclose your personal information as required by law, in conjunction with a government inquiry, or in litigation or dispute resolution.


Access to Your Data

Upon request, we provide site visitors with access to all information (including proprietary information) that we maintain about them. Consumers can access this information by email. Please contact us at [email protected].


Security of Your Data

We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you on our site. Please note that although we take reasonable steps to protect your information, no website or computer system or wireless connection is completely secure.


Future Use of Data

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes here and provide you with the ability to opt out of these new uses. Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us at [email protected].


Revoking Consent and Data Erasure

End users who reside in the European Economic Area: If you wish to revoke your consent to have information processed by us or any of the vendors we use for data processing, or you wish to request deletion of your personal data, please both contact the website owner where the data was collected/obtained (the Data Controller) and us at [email protected].


Links to Outside Web Sites

Our websites may contain links to third party sites not controlled by the Indiana Office of Tourism Development, such as those belonging to Indiana tourism partners. We recommend that you check the privacy policies of other sites you visit before providing any personal information. Any offers made in advertising on our sites are the sole responsibility of the companies making the offers.


Privacy Inquiries

If you have concerns or questions regarding our consumer privacy practices, please forward them to [email protected].

We use cookies to understand how you use our site and to provide you with content, ads, and offers that may be relevant to you. By continuing to use our site, you accept our use of cookies and agree to our updated Privacy Policy.